Pre-season problems: the challenge of rushing new products to market

Sports betting operators should be praised for product innovation, but why are there always technical teething problems and missed deadlines?

It was a familiar race against time for sports betting operators. The summer months were almost over and the new domestic football season loomed on the horizon. Product department staff were working overtime to get shiny new tools up and running for the big Premier League kick-off, which was even more hotly anticipated than usual…

Abelson Odds | Innovation | Jack Sangster | Jeevan Jeyaratnam | Ladbrokes | Premier League | Product | Technology | William Hill