Long read

Pooling power: What does the future of UK pool betting look like?

With Betfred’s exclusive licence on UK pool betting set to expire this summer, the vertical could be set for a return to prominence. Brad Allen takes a closer look at the market and who will be competing for a slice of the pie

Ask around the industry and it’s safe to say the Tote, which is 90 years old this year, isn’t held in a particularly high regard. “[Bet]Fred got greedy and ruined it,” says one pro punter speaking off the record. “Clearly the balance between liquidity and getting the rake right can be tricky, but he has…

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