Poachers turned gamekeepers: Can Bethard bring the Pinnacle model to Europe?

Many have tried to bring the Pinnacle model of bookmaking to Europe and locally licensed markets, but with little success. Can Swedish operator Bethard, led by a group of former professional gamblers, succeed where others have failed?

Most in the gambling industry have heard of the legendary bet made on France in the 1998 World Cup Final. The story goes that Tony Bloom – then a trader at Victor Chandler – convinced the firm to put its winnings from the entire tournament on France to cover the Asian handicap in the game.…

Bethard | Erik Skarp | Interview | Sports betting | Zlatan Ibrahimovic