Sports betting

Plenty to build on: the exponential rise of recreational betting products

What customers want has changed drastically since the previous Euros in 2016. As James Pacheco discovers, it is now the end-user doing most of the building themselves

The short Bukayo Saka run-up, the little pause, the left-footed drive that was neither placed nor full of venom, the Gianluigi Donnarumma save that was probably just as it easy as it looked on TV. And with that, it was all over. The tournament bookmakers and punters alike had all waited a year for after…

Bet builder | Betfair | Entain | Euro 2020 | Kambi | Rob Wood | Sports betting

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