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Platform for success: how Kindred Group’s in-house sportsbook is taking shape

With the Kindred Sportsbook Platform now unleashed in a test market, director of sportsbook Andreas Reimblad and group head of trading Ben Colley discuss the challenges of development so far and how they are futureproofing it to be “the sportsbook of tomorrow”

Andreas Reimblad In-house Kindred Racing Platform proprietary tech Kindred Sportbook Platform Ben Colley Relax Gaming Kindred Group 32Red Kambi Unibet sportsbook