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Paddy Power: Masters of mischief

With Paddy Power celebrating 30 years of controversial and outlandish marketing stunts with the unveiling of a ‘Museum of Mischief’ in Dublin, EGR Marketing explores the exhibition and learns how the Irish operator plans to go content crazy under the stewardship of marketing director Michelle Spillane

Conor McGregor Floyd Mayweather Las Vegas world cup Dublin Ruby Walsh Michelle Spillane Nicklas Bendtner Stonewall UK Vladimir Putin