Packing a punch: YouGov assesses Betfair’s Rio Ferdinand boxing campaign

Amelia Brophy from YouGov looks at what the public make of the operator's 'Defender to Contender' project

News that former Manchester United and England footballer Rio Ferdinand is to turn his attention to boxing at the age of 38 raised eyebrows among the sporting fraternity and the public at large. The change in discipline is part of a campaign – ‘Defender to Contender’ – which will be chronicled in a documentary. Many…

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