Optimove iGaming Pulse Report August 2024: NFL fuels surge in player reactivation

In this month’s edition, Optimove looks at how the US betting industry has fared as customers geared up for new NFL season

Optimove

10/09/2024

The NFL season kicked off this past week but for US sportsbook operators, the action began in August with a surge in reactivated players re-joining the fold. These are bettors who were inactive in the preceding month coming out of hibernation.

Optimove’s iGaming Pulse reported a 68% increase in US reactivation rates, reaching 5.4%. Similar behaviour was recorded in the UK, where the Premier League’s kick-off led to a 13% rise in reactivation rates to 5.5%. Both markets outperformed the global average of 3.8%.

A proactive reactivation strategy is crucial for sportsbook operators, as it can reignite interest, increase betting activity and capitalise on early season excitement.

This approach not only boosts short-term revenue, but also strengthens player loyalty and lifetime value, offering a significant advantage during peak betting periods.

For more insights, visit Optimove’s Pulse.