Optimove Insights: Greece ahead of the UK, Spain and Italy in monthly average deposit amounts

Optimove Insights’ latest iGaming Pulse examined European igaming player activity over the past 12 months, uncovering trends across Greece, Italy, Spain and the UK, with an average of 6.3 million active players per month.

The analysis reveals Greece as the consistent leader in average deposit amounts. While Italy and Spain experienced moderate fluctuations, the UK remained stable but had the lowest deposit averages throughout the period.

Monthly average deposit amounts (Last 12 months versus February 2025):

• Greece: $459 (12-month average) | $434 (Feb 2025)
• Italy: $258 (12-month average) | $244 (Feb 2025)
• Spain: $251 (12-month average) | $237 (Feb 2025)
• UK: $206 (12-month average) | $203 (Feb 2025)

Despite slight declines in February, Greece maintains a clear lead, reinforcing its position as the strongest market in terms of player deposit behaviour.

Definition: The average deposit amount is determined by dividing the total sum of all deposits by the number of sports and casino bettors who have made at least one deposit.

Spain leads Europe in monthly casino bet amounts while Italy sees notable decline

Spain emerges as the leader in average bet amounts. Greece remained competitive, occasionally approaching Spain’s figures, while Italy experienced a notable decline in recent months. The UK maintained steady but lower averages throughout the period.

Monthly average casino bet amounts (Last 12 months versus February 2025):

• Spain: $2,520 (12-month average) | $2,414 (Feb 2025)
• Greece: $2,333 (12-month average) | $2,142 (Feb 2025)
• Italy: $1,847 (12-month average) | $1,587 (Feb 2025) (-14% drop)
• UK: $918 (12-month average) | $913 (Feb 2025)

Definition: The average casino bet amount is calculated by dividing the total sum of all casino bets by the number of bettors who have placed at least one casino bet.

Spain and Greece lead in monthly sports bet amounts while Italy sees a 15% drop

Spain and Greece emerge as the consistent leaders in average sports bet amounts. Italy, which has maintained a mid-tier position, experienced a notable 15% decline in February, while the UK remained the lowest among the four countries.

Monthly average sports bet amounts (Last 12 months versus February 2025):

• Spain: $746 (12-month average) | $672 (Feb 2025)
• Greece: $743 (12-month average) | $709 (Feb 2025)
• Italy: $437 (12-month average) | $373 (Feb 2025) (-15% drop)
• UK: $307 (12-month average) | $283 (Feb 2025)

Definition: The average sports bet amount is calculated by dividing the total sum of all sports bets by the number of bettors who have placed at least one sports bet.

Greece leads in player activity while other European markets hold steady

Greece continues to lead in average monthly active days, while the UK, Italy and Spain maintain consistent activity levels.

Average monthly active days (Last 12 months versus February 2025):

• Greece: 12.2 (12-month average) | 12 (Feb 2025)
• Spain: 9.2 (12-month average) | 9.3 (Feb 2025)
• UK: 8.5 (12-month average) | 8 (Feb 2025)
• Italy: 8.3 (12-month average) | 8.3 (Feb 2025)

Definition: The average number of activity days is determined by dividing the total number of activity days by the number of bettors who had at least one active day during the period analysed.

Average active retention rate across European countries

Active retention rates across Greece, Italy, Spain and the UK remain closely aligned, ranging between 70% and 85% over the past 12 months.

Average active retention rates (Last 12 months versus February 2025):

• Greece: 83% (12-month average) | 82% (Feb 2025)
• Italy: 79% (12-month average) | 78% (Feb 2025)
• Spain: 77% (12-month average) | 78% (Feb 2025)
• UK: 78% (12-month average) | 77% (Feb 2025)

Definition: The proportion of bettors who placed a wager in the previous month and continued to do so in the current month.

For more insights visit iGaming Pulse.