Optimove iGaming Pulse Report October 2024: US sports betting reactivation levels off

Optimove Insights’ latest iGaming Pulse report shows the US sports betting reactivation rate returning to its typical level, dropping by 50% in October to 4.9%. This reactivation rate measures the percentage of previously inactive players who become active again within a month.

While it appears significant, the drop is actually a return to regular levels following the September spike caused by the NFL season kickoff, which boosted reactivation by 90% from August to 9.6%. In the US, reactivation rates usually peak in September, with the excitement of the new NFL season and again in November as playoff anticipation builds, while levelling out in between.

Operators should take note of these trends and develop targeted marketing strategies to capitalise on reactivation during these key months.

For more insights visit Optimove’s Pulse.

US sports betting KPIs, October 2024

Sports

Global monthly conversion and retention – October 2024

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player – 10.5

Casino

Global monthly conversion and retention – October 2024

Average monthly amount distribution per single deposit

Average monthly amount distribution – total deposit

Average number of deposits per player – 15

Sports and casino betting activity

Average bet amount per player

Sports – €399, Casino – €1,454, All – €916

Average number of bets per player

Sports – 98, Casino – 1,588 , All – 828

Average net gaming revenue per player – €60.9

Average activity days per player – 8.8

Stay tuned for Optimove’s iGaming Pulse report to be published next month