Optimove iGaming Pulse Report November 2024: Europe sees drop in sports betting conversion and retention
In this month's column, Optimove data shows new retention rates fell in Austria and France amid a backdrop of "post-peak seasonal slowdowns"
Optimove Insights’ latest iGaming Pulse report reveals a notable downward trend in conversion and retention rates across several European markets in November 2024. While some fluctuations are expected month to month, this decline raises important questions about changing player behaviour and its impact on operators.
The data paints a consistent picture of challenges: conversion rates have dropped by as much as 6% in Germany, and new retention rates are down by 11% in Austria and 15% in France. Even markets like Italy, which typically perform well, saw a 3% decline in overall retention and a 15% drop in reactivation rates. These decreases suggest a broader trend across the region, possibly influenced by post-peak seasonal slowdowns or shifting player priorities.
For European operators, these trends highlight the importance of reassessing engagement strategies. Is it the time of year? Are players losing interest due to lacklustre promotions or irrelevant content? Whatever the cause, this dip underscores the need for dynamic, personalised approaches that can reignite interest and maintain loyalty.
For more insights visit Optimove’s Pulse.
Sports
Global monthly conversion and retention – November 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 10.5
Casino
Global monthly conversion and retention – November 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 14.8
Sports and casino betting activity
Average bet amount per player
Sports – €404, Casino – €1,454, All – €920
Average number of bets per player
Sports – 93, Casino – 1,525 , All – 796
Average net gaming revenue per player – €72.23
Average activity days per player – 8.55
Stay tuned for Optimove’s iGaming Pulse report to be published next month.