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Optimove iGaming Pulse Report: Christmas promos boost monthly casino revenue

In a monthly column, Optimove shares the latest insights from its iGaming Pulse Report looking at how casino and sports KPIs performed in December

‘Tis the season to be jolly! Both the online sports gaming vertical and the online casino industry enjoyed a bumper festive season as all monetary KPIs increased last month. As players still spend more time at home – in out and of lockdown – we can also see conversion and retention rates spiking. Let’s take…

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