Optimove iGaming Pulse Report: Black Friday boosts monthly casino conversion rates by 3%

In a monthly column, Optimove shares the latest insights from its iGaming Pulse Report looking at how casino and sports KPIs have performed in November

Last month, all monetary KPIs clearly increased YoY, proving a strong month of November across the entire casino vertical. This was likely influenced by proper CRM marketing strategies and acquisition efforts. In the sports betting vertical, the UEFA Champions League continued to take place with tons of exciting, action-packed games for sports fans to bet…

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