Optimove iGaming Pulse: UK mobile bet rate up 41% YoY
In a monthly column, Optimove shares the latest insights from its iGaming Pulse Report looking at how casino and sports KPIs performed in February 2022
The Covid-19 pandemic is, for all intents and purposes, over. In the UK, that is. How do we know? The government announced the lifting of all restrictions during the month of February, it was all over the news. But that’s not all, we’re looking at the mobile bet rate in the UK and comparing it to February 2021, at the height of lockdown. We’re seeing a whopping 41% increase YoY and back to pre-pandemic levels. Locked in, players ditched mobile betting and changed their go-to betting device. As more restrictions were lifted and outdoor life accepted again, players returned to mobile betting. If our smartphone use is any indication of “normality”, then life in the UK is some 40% more normal than the same time last year.
Sports KPIs
Monthly deposits
The average number of monthly deposits for sports bettors decreased by 2% MoM and increased by 18% YoY, now standing at 9.6 monthly deposits per player.
Monthly net gaming revenue per player
There has been a decrease of 9% MoM in average revenue per active player and no change YoY, now standing at €88 per player.
Average deposit amount
The average deposit amount for sports players showed no change MoM and increased by 18% YoY, now standing at €47
Retention rates
Retention rates for sports bettors have remained static MoM and increased by 5% YoY, now standing at 69%.
New retention rates
New retention rates have decreased by 3% MoM and by 15% YoY, now standing at 39%.
Conversion rates
Conversion rates remained static MoM and increased by 2% YoY, now standing at 48%.
Number of activity days
This month, the number of activity days decreased by 4% MoM and YoY, now standing at 7.7.
Mobile bet rate
For this report, this KPI is defined as the total mobile bet amount during September, divided by the total bet amount. Looking at the data, the rate decreased by 4% MoM and increased by 3% YoY, now standing at 71%.
Casino KPIs
Average deposit amount
The average deposit amount for casino players decreased by 2% MoM and increased by 15% YoY, now standing at €45.
Monthly deposit per player
The average number of monthly deposits per player decreased by 2% MoM and increased 5% YoY, now standing at 9.8 deposits per player.
Monthly revenue
The average net gaming revenue per active player decreased by 10% MoM and increased by 3% YoY, now standing at €92.
Conversion rates
Conversion rates increased by 5% MoM and showed no change YoY, now standing at 43%.
Retention rates
Retention rates have decreased by 3% MoM and increased by 1% YoY, now standing at 70%.
New retention rates
New retention rates increased by 5% MoM and decreased by 5% YoY, now standing at 41%.
Number of activity days
The number of activity days decreased by 3% MoM and increased by 1% YoY, now standing at 7.1.
Stay tuned for Optimove’s iGaming Pulse report to be published next month!