Optimove iGaming Pulse Report: New retention rates for sports bettors up 38% MoM

In a monthly column, Optimove looks at how casino and sports KPIs performed in September 2021 

For many of us, September marked a much-needed transition from whatever summer has become to a semblance of climate normality. People could finally breathe again (ish). Our data shows that September-breather attitude happened in igaming activity as well, and practically across the KPI board. Perhaps we can call it Olympics fatigue. Or maybe it was…

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