Optimove iGaming Pulse Report: Monthly sports deposits up 5% MoM

In a monthly column, Optimove looks at how casino and sports KPIs performed in December 2021

Lemons for Christmas? Thanks a lot. What do sports betting brands want for the holidays in this day and age? Not much, nice bottom line; some new clients maybe. What does life give them? Plummeting conversion rates. The tumbling conversion rates during the month of December in the UK (graph below) show a massive decrease…

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