Online Gambling Quarterly: Bet365 is UK’s leading sports betting affiliate advertiser

OGQ has prepared detailed vertical and country-specific analyses to identify industry operators most frequently featured on key affiliate sites

To benchmark operator presence on affiliate websites, the Online Gambling Quarterly (OGQ) investigated the affiliate sites that appear among Google’s top 50 results for 20-30 betting- and casino-related keywords. Researchers then analysed the advertisers/brands (gambling websites) featured on each of the affiliate sites ranked. The number of affiliates that were among the top 50 Google…

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