Why are online gambling's one-stop shop specialists ditching B2C?

With GiG rumoured to be selling its B2C business and River iGaming opting to close down its own consumer-facing brands, could this be the end of the all-encompassing online gaming model?

The industry dividing lines always seemed crystal clear: you either worked for an operator or a supplier. B2C brands would take care of areas like marketing, compliance and the core product, to the extent it made commercial sense to do so, and standalone B2B providers would plug any remaining service gaps that needed filling. And, with…

B2B | B2C | Gaming Innovation Group | River iGaming | Strategy