Oddschecker insights: Bet365 snares Grand National clickshare crown
Operator giant streets ahead of second place William Hill as last month's margin comes in as the best in an April since the height of the pandemic
Bet365 has added a Grand National clickshare crown to its collection after topping the Cheltenham Festival rankings earlier this year.
According to the latest data from Oddschecker, the Stoke-on-Trent-based firm snared 27% of all clicks on the race last month, which was won by the favourite, I am Maximus.
Oddschecker said bet365’s pricing and boosts were “as key as ever to [its] popularity”, despite the firm’s clickshare slipping by 1.7 percentage points compared to 2023.
Aside from the action at Aintree, bet365 also saw its acquisition rate soar 38% compared to March while its total betshare improved by 5.3 percentage points.
William Hill (10.5%) and Betfred (7.5%) took the remaining podium places for the National Hunt showpiece.
Away from clickshare, Oddschecker noted industry margin in April saw a 2.5 percentage point increase compared to last year.
The firm confirmed this made last month the best April margin since 2020, when Covid-19 decimated the sporting calendar leaving the likes of table tennis as the market of choice.
Horseracing win rate in the UK and Ireland landed at 34.9% last month, representing the lowest portion of favourites winning since December 2023.
April’s margin was also supported by Premier League results, as Arsenal lost at home to Aston Villa while Liverpool fell to a 1-0 defeat against Crystal Palace at Anfield.
Elsewhere, Virgin Bet was named as the best performing operator for registration to first-time deposit conversion with a 92% rate compared to a site average of 67%.
BetMGM retained its best performing offer title with its ‘Bet £10 get £40 in Free Bets’ promo, with CopyBet in second with an identical bonus.
EGR has partnered with Oddschecker parent company FairPlay Sports Media to bring subscribers a quarterly insight into how gambling brands are perceived by the public.
The Operator Tracker, which will feature data on both UK and US-facing firms, went live last week. You can read more about it here, with an explainer for the methodology and history of the tracker available too.