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Oddschecker H1 insights: Sky Bet loses football market share but gains in racing

Leeds-based operator’s aggressive place offerings and free bet promos show signs of paying off

Sky Bet lost more than 20% of its football market share on Oddschecker in H1 2019, but made a big leap forward in racing market share of around 36%. The Stars Group-owned firm saw its football clickshare fall from 12% to 9.4% in the first six months of the year, down 22% on 2018, while…

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