Oddin.gg’s eSimulators: beyond the basics

Back in November last year, Oddin.gg introduced the concept of eSimulators to EGR readers, positioning these live, digital sports matchups as a key part of their 24/7 Fast Betting Content product offering. In that article, we outlined the core proposition of these ‘eSims’: live, human-driven simulations of traditional sports like football, basketball and cricket, delivered in a fast-paced, head-to-head studio format.

Now, with operator adoption of eSims growing, it’s time to take the conversation further.

Why eSimulators are becoming a core offering

As the demand for always-on betting content increases, eSimulators have quickly become a vital addition to many sportsbooks. Their continuous availability fills the engagement gaps left by traditional sports and esports schedules, keeping platforms active throughout the day and night, no matter the time zone. What’s more, based on insights from Oddin.gg’s partners, eFootball alone can account for a significant share of total football turnover – showing that bettors are not just trying eSimulators, they’re returning to them.

This overlap with traditional sports audiences, combined with their real-time, human-driven nature, has positioned eSimulators as a reliable, scalable way for operators to maintain engagement, even during quieter periods. It’s also part of a broader trend toward tapping into the next generation of bettors – those who expect fast, flexible and always-available betting options.

From an operator’s perspective, this always-on availability also supports margin stability. So, instead of relying solely on live events with limited time slots, sportsbooks can offer continuous content that keeps bettors engaged without interruption.

Reinforcing accuracy through tailored odds modelling

While traditional sports models account for elements like weather, pitch conditions or stadium environments, these variables don’t apply to eSimulators. Instead, Oddin.gg’s mathematical models are purpose built to handle the nuances of continuous, live studio content. These include condensed match formats, fast-paced gameplay and natural variability in player performance over long sessions.

What makes this possible is real-time data. Oddin.gg continuously collects and integrates performance inputs into its pricing models, enabling traders to adjust quickly to gameplay trends. This ensures operators are equipped with accurate and up-to-date betting markets that maintain both engagement and margin consistency.

Unlike RNG-based virtual sports, eSimulators are entirely human-driven, meaning outcomes are shaped by live player performance, not predetermined sequences. This distinction supports a more transparent and trustworthy betting experience.

Personalisation through Oddin.gg’s BetBuilder

Beyond providing stability and scale, Oddin.gg is also focused on enhancing the bettor experience. Our BetBuilder tool was the first of its kind to allow bettors to create virtually limitless custom predictions for eSimulators – currently supporting up to 26 selections across 12 markets for eFootball – mirroring the functionality often seen in traditional football markets.

This deepens engagement and gives operators a tangible way to differentiate their offering, particularly during off-peak hours when other forms of content may be unavailable.

Integrity at the core of continuous content

Because eSimulators run 24/7 and involve live human matchups, integrity is non-negotiable. Every match is monitored in real time, both on the gameplay side and in terms of incoming bets. This dual-layer monitoring makes it possible to identify irregular patterns and ensure all outcomes are fair and competitive.

Importantly, all matches are held in a controlled studio environment, operated by an independent third-party tournament partner. This separation reinforces trust for both sportsbooks and bettors while supporting Oddin.gg’s commitment to transparency.

Looking ahead: a strategic layer for 24/7 sportsbooks

As operators look to futureproof their sportsbook content strategy for 2025 and beyond, eSimulators are proving to be more than just a gap-filler. With structured studio play, real-time performance data and tools designed for both precision and flexibility, they’re becoming a foundational layer in delivering a consistent and immersive betting experience.

Backed by Oddin.gg’s modelling expertise and operational oversight, eSimulators continue to evolve, bringing 24/7 engagement, tailored betting markets and scalable innovation to the core of modern sportsbooks.

Hari Kizhuveettil is director of studio content at Oddin.gg, leading the full eSimulator product portfolio and managing all operations within the segment.

With five years’ experience in esports and a proven track record at Oddin.gg – beginning as head of eCricket – he has driven key advancements in content development and product strategy.

Kizhuveettil brings both strategic vision and product innovation to Oddin.gg’s ‘24/7 Fast Betting Content’  product offering.