National Lottery: reasons to be cheerful and fearful

YouGov analyses how Camelot’s National Lottery brand is performing and whether a focus on online can attract a younger demographic

In June, Camelot revealed that its yearly ticket sales had fallen 8.8% and that it anticipated further sales decline in 2017-18. YouGov data helps to underline where the brand remains strong, where it is struggling, and whether an emphasis on online could help attract a new generation of players. Brand use and perception Recent YouGov…

Camelot | Data | Lottery | National Lottery | YouGov