Interview

Addison Global CEO discusses MoPlay's Premier League partnerships

Juergen Reutter believes MoPlay's distinctive identity and effective social marketing can set the brand apart in an ultra-competitive arena

When start-up Addison Global assembled a team of senior executives with more than 60 years of industry experience between them – with the mission of launching a sports-led betting business to disrupt the sector – it caused quite a buzz in egaming circles. Around nine months later, in June this year, the Gibraltar-headquartered outfit finally…

Addison Global | Interview | Marketing | MoPlay | Premier League | Sports betting

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