Long read

Built for the long run: Inside Marathonbet's low-margin business model

Relatively little is known about Marathonbet, but the firm has significant market share in the UK thanks to its market-leading margins. Can the operator translate that share into profits?

It’s impossible to overstate how little is actually known about Marathonbet. In contacting a variety of analysts, consultants and industry executives for this article, the typical response was “I know very little about them, I’ll be curious to see what you can find out.” “The Russians are a tough nut to crack, but it’s an…

Long read | Marathonbet | Marketing | Natalia Zavodnik | Russia | Sports betting | UK