Strategy

Making it big in Japan

While Japan’s move to legalise land-based casinos drags on, online operators are finding high-growth opportunities in what has emerged as one of the world’s most appealing grey markets. David Bartram asks what it takes to make it big in Japan

Competitive pressure closer to home has several European-based operators turning their attention to Japan, a market which has, so far at least, been fairly accommodating to offshore operators looking for high-growth opportunities in Asia. Several major European operators have made moves in Japan over recent months, including LeoVegas, which entered the market during Q3 2019.…

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