Lynon: SaaS meets igaming 

The igaming industry is experiencing remarkable growth across the globe, with several regions emerging as key markets.

Countries in South America, Africa, North America and Europe are driving this expansion due to favourable regulations and the rising popularity of igaming. Yet, operators constantly face challenges, having the operational efficiency and integration of new technologies unsynchronised.  

Edgar Davtyan, Lynon CMO, says: “Current technologies and solutions hold a huge potential for the igaming industry, and only by focusing on all the possibilities to a correct environment can we uncover the potential and create the new tech environment for igaming and betting overall.

And here we bring SaaS-oriented approaches and solutions that lead to an automatically synchronised environment for operational efficiency and involvement of latest technologies.”  

The end of 2024 led to the culmination of Lynon’s development and formation both as a company and bringing a new culture to igaming solutions.

Providing Software as a Service (SaaS) that can revolutionise the sector with its innovative, business-friendly solutions, Lynon sets new standards in the igaming ecosystem, regarding time efficiency, scalability, stability and ease of operations. 

A one-window solution: centralised, seamless and scalable 

At the core of Lynon’s value proposition is its one-window solution, a platform designed to simplify and optimise every aspect of igaming operations.

Operators often struggle with fragmented systems, juggling multiple tools for localisation, CRM, reporting, affiliate management and more. Lynon eliminates this complexity by consolidating all essential functionalities into a single, user-friendly interface that can be used within just one login.  

This unified approach not only enhances usability but also improves efficiency. Operators can access, manage and optimise their entire ecosystem with a single login, saving valuable time and reducing the risk of errors. 

Additionally, Lynon’s modular architecture ensures uninterrupted functionality, even during system updates or maintenance.

“Our modular systems allow for continuous operation,” explains chief business officer Suren Vardanyan. “Each component functions independently, so improvements to one module don’t disrupt the rest of the system.” 

Speed to market: a game-changing advantage 

In the fast-paced world of igaming, time is of vital importance. Operators seeking to establish their presence quickly often face lengthy development and integration timelines.

Lynon’s platform changes the game by enabling operators to launch their websites in as little as 15 minutes. 

“When operators want to enter the market and scale quickly, they only need to define their objectives and provide their brand assets. The rest is handled by Lynon,” says Davtyan.

This rapid deployment capability gives operators a critical edge in capturing market share and capitalising on emerging opportunities. 

Modular design: saying “no” to downtime 

One of the standout features of Lynon’s platform is its modular architecture, a design that offers unparalleled flexibility and resilience.

Traditional systems often face failures when one component encounters issues, or there are updates and improvements in the system.

Lynon’s modular approach prevents this by turning constituents into separate sub-modules that work on their own, ensuring uninterrupted operation even during updates or maintenance. 

This flexibility also extends to scalability. As operators grow their businesses, they can expand their platform capabilities without the need for costly and time-consuming overhauls.

Whether it’s adding new games, integrating additional payment gateways or enhancing CRM functionalities, Lynon’s platform evolves seamlessly alongside its partners’ needs. 

Versa: redefining API integrations 

In the highly interconnected world of igaming, API integrations are crucial. However, traditional integration methods are often complicated and require significant time, resources and ongoing technical support.

Lynon’s Versa API integration solution redefines the process, offering a versatile and flexible architecture that simplifies connectivity across platforms. 

With Versa, operators can integrate essential components – platforms, aggregators, payment gateways and more – without the typical delays and technical difficulties. Versa’s ability to facilitate cross-integrations further enhances its utility, allowing components to connect in all directions, creating a truly interconnected ecosystem. 

“Even the simplest APIs can demand extensive resources,” explains Vardanyan. “Versa eliminates these barriers, enabling our partners to integrate seamlessly and focus on their core business operations and goals.” 

Institutional solutions: a foundation for long-term success 

The igaming industry is often characterised by a reactive approach to problem-solving, with companies addressing issues as they arise rather than building systems that prevent them. Lynon challenges this paradigm with its focus on institutional solutions – comprehensive, forward-thinking strategies designed for long-term sustainability. 

“Many platforms in igaming lack the scalability and foresight to adapt to emerging advancements,” notes Vardanyan. “At Lynon, we prioritise creating solutions that evolve with the industry, ensuring our partners remain competitive in the long term.” 

“In the igaming world,” continues Davtyan, “success often relies more on strong sales than the product itself, especially when the product isn’t particularly unique or innovative. But things change when the product is designed to stand on its own and improve over time.

If we lean on the philosophy and idea of building with the latest technologies and solid, well-thought-out solutions, we create something that doesn’t need heavy sales to succeed.

Instead, the product becomes so good and useful that it starts attracting partners on its own. In the long run, a well-designed product, built with smart choices and future-proof ideas, can essentially sell itself by meeting the needs of its users naturally and effectively.” 

The foundations: expertise meets innovation 

Lynon’s vision leans on the expertise of its founding team, a group of professionals with deep experience in igaming, SaaS development, marketing and product design.

This collective knowledge has shaped a platform that not only meets the immediate needs of operators but also addresses the broader challenges of the industry. 

“It’s all about combining expertise with innovation,” says Vardanyan. 

This commitment to innovation is evident in Lynon’s approach to self-service. In an era where businesses increasingly demand user-friendly, self-sufficient solutions, Lynon delivers a platform that empowers operators to take control of their operations without relying on constant technical support. 

The SaaS philosophy: efficiency and simplicity 

Lynon’s philosophy is built on the principles of SaaS: efficiency, simplicity and scalability. By leveraging the latest advancements in technology, Lynon has created a platform that not only simplifies operations but also enhances the overall partners’ experience. 

“We believe that time is for planning the future, not for dealing with operational complexities,” says CMO Davtyan.  

As the igaming industry continues to evolve, Lynon plans to lead the charge. Its innovative solutions address the most pressing challenges faced by operators, from reducing time-to-market to ensuring long-term scalability.

By prioritising efficiency, simplicity and operator empowerment, Lynon steps in the industry to contribute its expertise to markets. 

“Operators today need more than just a product – they need a partner who understands their challenges and delivers solutions that work from day one… and launch from day one,” concludes Vardanyan. 

Suren Vardanyan is an experienced manager with a demonstrated history of working in the gambling industry worldwide. He has a background in online poker, B2C casino and sportsbook operations, and B2B SaaS. His expertise spans across key sectors, including technology and international business, where he has applied his skills to optimise processes and lead cross-functional teams. 

With 15+ years of marketing experience in B2C directions, Edgar Davtyan specialises in the industries of igaming, fintech and marketing agencies. In the past five years as chief marketing officer, he has led high-performing teams in more than 10 separate markets, launched impactful campaigns and transformed visions into strategies that work.