Luck of the draw: Camelot on keeping lottery relevant for a new generation of players

Following a strategic review, Camelot UK commercial director Neil Brocklehurst discusses the firm’s performance during lockdown and how its digital business is bouncing back

The National Lottery has been a UK institution for the last quarter of a century since its launch in 1994, creating 5,700 millionaires, paying out £75bn in prize money and donating more than £41bn to good causes across the UK. But nothing lasts forever; customer spending habits change, things fall out of style and getting…

Camelot | Digital | Lottery | Mobile app | National Lottery | Neil Brocklehurst | Retail