Marketing

Losing track: The impact of Apple's 'do not track' feature on programmatic ads

EGR Intel investigates how Apple’s ‘do not track’ feature will impact programmatic deals and free-to-play gaming

The tech world woke up to a new reality in late October. A reality where Apple made a small change to iOS that could potentially have a huge impact on the digital space. That change is the well-flagged move to offer ‘do not track’, or identifier for advertisers (IDFA), functionality within its system as the…

Advertising | Apple | Chalkline | Fintan Costello | Free-to-play | Marketing | Programmatic | Social media | Technology

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