Strategy

Let the games begin: how esports is drawing in the crowds

With Covid-19 decimating traditional sporting events across the globe, esports is ready to launch itself into the upper echelons of sports betting. So, can bookmakers capitalise on the golden opportunity?

The spread of Covid-19 has caused sporting events worldwide to be suspended, postponed or cancelled in their droves. Operators are expecting to lose millions from the lack of action and a slimline market. But – as the adage goes – as one door closes, another opens. Esports, with its dedicated core following coupled with derision…

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