Ladbrokes Coral talks omni-channel 2.0

The London-listed operator's Nicklas Zajdel tells EGR Intel how the merger has benefited the firm’s omni-channel strategy

As mobile betting and gaming exploded around 2015, the buzzword on everybody’s lips was omni-channel. It was a way to keep vast retail estates relevant during the mobile revolution, while also increasing player LTVs and lowering CPAs. However the concept was the subject of so many roundtables and conference speeches that it became passé and…

Interview | Ladbrokes Coral | Omni-channel