Keeping the customer happy

With decades of experience, Digitain has successfully delivered reliable, flexible, scalable and award-winning igaming and sports betting industry solutions to high value, regulated operators in various markets. Our focus remains on addressing recurring challenges for our partner operators within the gaming ecosystem.

Acquiring new sports betting players can challenge marketing teams, especially amid increasing acquisition channels and advertising restrictions. Brands must be innovative, competitive and compliant to capture players’ attention and deliver an engaging first encounter with their websites. It’s critical for marketing teams and platform providers to look beyond initial acquisition strategies and explore post-acquisition retention solutions.

The adage that keeping a customer satisfied is less costly than acquiring a new one rings especially true in the competitive landscape of online sports betting.

Creating engaging content

Digitain’s Centrivo provides a straightforward and efficient platform for launching and managing an igaming business. This enables gaming operators to concentrate on delivering an exceptional gaming experience for their users without the need to tackle the complexities of platform setup and management.

The platform is designed to support various languages and currencies, allowing operators to engage a broader audience and offer a more tailored experience for their players. This adaptability can lead to enhanced player engagement, acquisition and retention.

Centrivo is an omnichannel platform accessible via desktop, mobile, tablet and native apps, ensuring that gaming operators can connect with players wherever they are in the marketing lifecycle. This capability fosters a smooth gaming experience across multiple devices.

Data analysis is crucial for identifying growth opportunities, and Centrivo acknowledges this by incorporating a comprehensive reporting suite and player-focused automation. These tools enable gaming operators to gain insights into user preferences, helping marketing teams refine the gaming experience to boost user retention and foster loyalty.

At Digitain, we provide many options, boasting 130,000 actual live monthly events and 80,000 monthly pre-match events across 15,000 international leagues. We also have an extensive number of in-house pre-canned bet builders, for margin improvement, coupled with our self-trade solutions providing further flexibility to trading teams to create more localised events for their brand.

Digitain equips our partners with extensive sports data and statistics from over 19 sports, spanning multiple nations and championships. With the rise of live streaming, timely information such as lineups, player stats, team formations and live scores has become vital for enhancing the player experience with real-time updates and visualisations.

By recognising players come from diverse age groups and experiences and offering educational resources before the betting process is gaining traction, it fosters better involvement and engagement.

Social media platforms and peer networks have become popular venues for sharing educational content related to sports betting, including strategies, tips and insights. These resources reassure players, enabling informed decision making. Furthermore, implementing responsible gambling tools, like self-exclusion options and deposit limits, demonstrates a commitment to player safety, which ultimately promotes player retention.

Integrating gamification and community-building features within the platform can significantly boost loyalty and engagement. Below are some innovative solutions introduced by Digitain.

Sports tournaments

One notable example is Digitain’s Sports Tournaments feature. This allows players to place bets using bonus points for a chance to win real cash prizes. The players with the highest points, tracked on leaderboards, are declared tournament winners. This feature has proven effective in enhancing retention and acquisition, with participants displaying high engagement rates.

Bet race tournament

Another exciting addition is the Bet Race Tournament, designed to engage players through contests. Operators can organise events where players earn bonus points by placing specific bets, which can be converted into cash prizes at the competition’s conclusion.

Sportchat

Building on community features, Digitain released Sportchat to revolutionise how users engage with the platform, fostering a sense of community and social interaction among bettors. This feature transforms the betting experience by providing users a real-time chat environment to share insights and emotions and connect with fellow sports enthusiasts.

Because of this added social dimension, initial data suggests a robust 20% increase in bets placed by users participating in Sportchat discussions.

Centrivo CRM

While marketing discussions often focus on new player acquisition, it’s retention that truly drives sustainable recurring revenue for operators as they work to recoup the high costs associated with customer acquisition.

Retention will continue to set brands apart, making it crucial to implement an integrated CRM (customer relationship management) system for success. In the igaming sector, CRM is vital as it enables operators to collect valuable data on customer behaviours, preferences and transactions. This data allows for personalised marketing communication tailored to individual needs and elevates customer service quality for players.

Furthermore, CRM systems streamline marketing efforts throughout the player journey by automating essential yet mundane tasks. This enhances customer engagement within the marketing funnel, boosts efficiency in acquiring, onboarding, activating and retaining customers, reduces churn rates and improves audience segmentation for targeted, holistic marketing campaigns.

Digitain’s in-house CRM system, Centrivo CRM, consolidates all important player data from various integrated inbound marketing channels. The dashboard provides access to the latest player interactions, user preferences, key performance metrics and operator insights. With a flexible query builder, the marketing team can access all data stored in the CRM system for detailed targeting and segmentation. The data lake or warehouse contains information about players, their betting preferences, transactions and the promotions they have engaged with.

Thanks to AI-powered recommendation systems and player behavioural prediction algorithms, CRM teams can shift from merely quantitative data analysis to more qualitative insights such as pattern recognition and behavioural predictions. This lets operators offer players the most relevant and engaging gaming experiences possible.

Iain Hutchison, Digitain’s chief revenue officer, is a seasoned industry veteran with over two decades of experience in sports betting and technology. He is set to spearhead Digitain’s revenue growth strategy and drive the company’s global expansion. With his proven track record in scaling successful startups and leading organisational transformations, Hutchison is poised to play a pivotal role in Digitain’s continued success.