Long read

Joining forces: Ulrik Bengtsson and Per Norman talk Mr Green integration

As William Hill finalises its £242m acquisition of Mr Green, chief digital officer Ulrik Bengtsson and Mr Green CEO Per Norman dive into the details of the planned “light-touch” integration and the growth potential for both firms

The following article was written prior to the release of William Hill's 2018 financial results Ulrik Bengtsson’s arrival at William Hill last year no doubt raised eyebrows across the wider industry. What was Hills cooking? It may have appeared to many that the former CEO of a top 10 Power 50 operator was accepting something…

Long read | Malta | Mr Green | Per Norman | Sweden | Ulrik Bengtsson | William Hill