Strategy

Is the Tote turnaround more hope than reality?

Alizeti made its first play as a 25% stakeholder in the Tote by agreeing a £50m single-pool deal over seven years with Britbet. But with Alizeti still a minority stakeholder and Betfred holding most of the cards, is a turnaround of the stuttering Tote really possible?

Alizeti and Britbet announced a “landmark” seven-year deal worth £50m in October that would see the two businesses run a combined pool betting operation as part of Alizeti’s mission to revitalise the Tote. The news was announced in a press release that included quotes from just about every stakeholder in British horse racing, including Alizeti…

Betfred | Strategy | The Tote

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