Marketing

Industry reaction: How will Google’s casino stance affect the search for success in the US?

As Google plans to lift its ban on online casino advertising across the pond, who are the biggest winners and losers in the market?

News emerged yesterday that Google was planning to lift its ban on online casino advertising in the US gambling market by the first quarter of 2020. The search engine’s switch in strategy will open up a plethora of marketing opportunities for US-focused gambling firms as they gain access to the world’s largest publisher. But for…

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