Strategy

Industry predictions: UK racing's commercial value rises and personalisation comes of age

Press Box PR's Alex Donohue and Push Technology's Sean Bowen predict the big themes in online gaming next year

Alex Donohue, managing director and founder of Press Box PR Below the line will be the new UK battleground In a UK market where big, broad brush campaigns are increasingly becoming an expensive political hot potato, operators will continue to ramp up their focus on the new battleground: below the line. This includes the prime search…

Advertising | Alex Donohue | Cloud | Cryptocurrency | ITV Racing | Personalisation | Push Technology | Strategy

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