Industry predictions: Customer engagement tools gain popularity and trampoline effect for fixed-odds horseracing in US

Bill Pascrell III, partner at Princeton Public Affairs Group, and 20SHOTS co-founder Jacob Kalms predict the big themes in online gaming this year

Jacob Kalms, co-founder and CEO, 20SHOTS Customer engagement tools gain popularity As operators behave more like publishers and publishers increasingly behave more like operators and affiliates, expect to see customer engagement tools like free-to-play games and dynamic, real-time interactive and informative widgets become increasingly popular in the digital sporting and media world in 2022. The…

EGR | Fixed-odds horseracing | Free-to-play | M&A | Marketing | Responsible gambling | Sports betting | US