In the fast lane: how pay and play is taking off in Northern Europe

As launches explode across the no-registration vertical, EGR finds out what is driving its popularity in the Nordics and Baltics and how operators can compete in a crowded market

A streamlined and efficient playing experience is one of the many reasons why there has been a plethora of new pay and play brands entering the industry over the last few months. While Betsson has launched pay and play brands in Sweden and Estonia this year, other operators such as Casumo, Kindred and MaxEnt have…

Betsson Group | Casumo | Estonia | Germany | Max Ent Limited | Nordics | Online casino | Pay and play | Pay N Play | Product | Trustly