What negative headlines have done to consumer perceptions of the industry

Amelia Brophy from YouGov looks at the effect of 888's record financial penalty and other similar stories in recent weeks

888 was last month handed a record financial penalty for failing vulnerable customers. Our brand tracking data underlines why the company, and perhaps the industry more generally, should be aware of how consumer opinion can change following negative new stories about how they go about their business. YouGov’s Buzz score measures whether someone has heard something…

888 Holdings | Brand | Data | YouGov