In it to win it: Lottoland CEO on expanding beyond online lottery

CEO Nigel Birrell talks to EGR about the lottery betting firm’s growth strategy including the launch of a new sportsbook

Lottery-based gaming is one of the oldest and most readily accessible forms of gambling, with state-sponsored lotteries operating successfully in over 100 countries across the world for decades and draws taking place on an almost daily basis. At its heart, the core lottery operating model and ethos has not changed in that time; individuals buy…

Interview | Lottery betting | Lottoland | Sportbook