Hub88’s groundbreaking evolution in 2024

At the close of 2023, Hub88 was preparing for what would be a monumental shift. The fourth quarter of the year was filled with anticipation, calendars packed for SiGMA Europe and significant change within the aggregation industry was imminent. It wasn’t just business as usual, there was a sense Hub88 was about to embark on a journey that would redefine its role in the gaming ecosystem.

Fast forward to 2024, and Hub88 has indeed experienced a transformative year. From entering new markets and forging pivotal partnerships to introducing innovative products and services, the company has positioned itself to catapult its partners to new heights.

The ambition and energy behind this transformation can be felt across the industry, signalling that Hub88 is not just keeping pace with the competition but setting new standards for what an aggregation platform can achieve.

Redefining aggregation in igaming

Aggregation platforms like Hub88 have traditionally focused on simplifying the complex process of connecting online casinos with multiple gaming suppliers through a single API. However, Hub88 wasn’t content with simply maintaining this status quo. As a company, we asked ourselves, why stop at simplifying connections? What if we could revolutionise the entire process, adding more value for both suppliers and operators? This vision sparked a full rethink of Hub88’s potential.

This year saw the public debut of our flagship innovation, HubConnect, a first-of-its-kind platform designed to bring supplier and operator tools together under one cohesive system. Unveiled at the SBC Summit in Lisbon, HubConnect provides an all-in-one solution for our partners, combining the power of our operator tools with a brand-new ‘Supplier Zone’ that offers performance insights, streamlined operations and enhanced reporting capabilities.

What does HubConnect bring to the table?

For operators, Hub88 has long been a go-to solution for integrating a wide variety of games and services through a single API. With the launch of HubConnect, this functionality has been supercharged.

The most significant addition is the Supplier Zone, an industry-first feature that enables suppliers to manage and optimise their offerings in unprecedented ways. With the Supplier Zone, partners gain access to detailed performance metrics and insights. This includes country-specific data on turnover, active users and average stakes, enabling suppliers to fine tune their strategies based on real-time information. The Supplier Zone also acts as a central point of contact for suppliers, outlining all points of communication by department to ensure any issues are resolved swiftly and efficiently.

Moreover, the Supplier Zone provides direct access to Hub88’s network of live operator partners, allowing suppliers to initiate conversations about new game releases, promotions and growth strategies. We’ve also included a comprehensive procedures index, which covers everything from going live to incident reporting and even marketing best practices. This ensures suppliers have all the resources they need to thrive, without the usual headaches of managing multiple relationships and processes.

Looking ahead to 2025: benchmarking and beyond

As 2024 draws to a close, Hub88 is already looking ahead to 2025 with plans to roll out even more advanced features for HubConnect. One of the most exciting developments is the introduction of new dashboard features to allow partners to benchmark their performance against competitors. These benchmarks will provide valuable insights into market positioning, helping our partners make data-driven decisions that can elevate their operations even further.

But while we are constantly innovating, some things remain consistent. Hub88 is committed to maintaining the high level of service our partners have come to expect. We believe, even in a rapidly evolving industry, that the importance of doing the small, everyday tasks well cannot be overstated. This consistency, combined with our ambition to lead the way in igaming aggregation, is what sets Hub88 apart.

Simplifying integration with single API access

At the heart of Hub88’s offering is our commitment to simplifying the integration process for online casinos. Instead of requiring operators to manage multiple APIs from different suppliers, Hub88 provides a single, unified API that grants access to a wide range of games and services. Our platform includes everything from slots and table games to live dealer experiences, giving operators the flexibility to curate the perfect selection for players.

The ease of integration is one of the main reasons why Hub88 has become a trusted partner for many operators. Our API is designed to be both user-friendly and developer-friendly, allowing operators to integrate it seamlessly into existing systems. Additionally, Hub88 offers real-time data and reporting tools that enable operators to track player activity, monitor performance and optimise operations.

With the introduction of HubConnect, these capabilities have been taken to the next level. Operators now have access to even more detailed reporting tools, allowing companies to make smarter decisions based on real-time insights. Whether it’s monitoring player trends or optimising the performance of specific games, Hub88’s platform ensures operators have everything needed to run a successful casino operation.

Hub88’s vision: helping partners succeed

At its core, Hub88’s mission is to simplify the complex task of managing multiple gaming suppliers, making it easier for online casinos to provide a diverse and engaging gaming experience to their players. With the launch of HubConnect and the Supplier Zone, we’ve made it even easier for our partners to grow and thrive.

But we’re not stopping there. As we continue to innovate and expand our offerings, we remain dedicated to helping our partners reach new heights. Whether it’s through cutting-edge features like HubWallet and HubMarket or the advanced capabilities of HubConnect, Hub88 is here to support our partners at every step of their journey.

For anyone interested in learning more about how Hub88 can meet your integration needs, we encourage you to reach out to us at sales@hub88.io. Together, we can achieve even greater success in the rapidly evolving world of igaming.

Ollie Castleman, head of Hub88 at Yolo Group, is responsible for overseeing the execution of commercial and product strategies across the group’s game-changing suite of products.

Previously head of partner experience at both OneTouch and Bombay, in 2024 Castleman supervised the product team responsible for the launch of Hub88’s HubConnect, a back office that, in addition to Hub88’s powerful operator tools, introduced an industry first Supplier Zone with distribution and performance insights for suppliers.