Long read

How Pinnacle is evolving in a world of homogenised pricing and shrinking limits

EGR Intel sits down with CEO Paris Smith to find out how the 20-year-old bookmaker is adapting to a changing industry

There are no real bookmakers left,” has become a popular mantra among certain sections of the betting public. “They’re all just marketing companies nowadays,” is a popular follow-up, often thrown out on social media by a punter whose moody each-way bet on the 3:30 at Thirsk hasn’t been accepted in full. Regardless, it’s undeniable the…

Long read | Paris Smith | Pinnacle | Pricing | Sports betting | Trading | US | US sports betting