How are customer loyalty schemes changing?

Argyll Entertainment has launched a new points-based loyalty rewards scheme, but will the possibility of prizes genuinely keep customers loyal?

Loyalty reward schemes have long been used by businesses that understand the importance of retaining existing customers and increasing customer retention levels. The programmes differ depending on the sector, but the commonality is they offer reward points to loyal customers that can be exchanged for gifts, bonuses and discounts. The leaders in this field are…

Argyll Entertainment | Bonusing | CRM | Marketing