Strategy

Home advantage: BetCity on cementing its position in the Dutch market through local expertise

As a start-up entering the recently regulated Dutch market, BetCity is ready to make a name for itself through local knowledge, first-class editorial content and strong media partnerships backed by a land-based casino legacy of almost 40 years

When the Netherlands finally opened its doors to regulated online gambling on 1 October 2021, homegrown brand BetCity.nl was one of just 10 licensees approved by the Kansspelautoriteit (KSA). Despite the initial hiccups at launch, including a technical fault with self-exclusion programme Cruks on the opening day, BetEnt brand and start-up BetCity was up and…

BetCity | Casino City | Kambi | KSA | Strategy | The Netherlands | TV advertising

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