Hitting the jackpot: Why online casinos are turning to non-bonus incentives

With regulatory forces clamping down on various acquisition and retention practices, some casino operators are turning away from traditional bonusing in favour of jackpots

The bonus is dead, long live the bonus’. Such would appear to be the attitude of most operators and suppliers in the face of regulatory pressure in the UK and elsewhere over – to date – the most fruitful and prevalent marketing tactic in online gambling. As much as the Competition and Markets Authority (CMA),…

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