Marketing

Have operators jumped the gun on US sponsorship deals?

Official partnerships inked between gaming companies and professional sports leagues in the US have come thick and fast in recent months, but are these deals a match made in heaven or perhaps a case of marry in haste, repent at leisure?

For a quarter of a century the Professional and Amateur Sports Protection Act (PASPA) existed to effectively outlaw sports betting in all but a few US states. So when PASPA was repealed by the US Supreme Court last May, land-based casinos and racetracks wasted little time partnering up with experienced online operators and sportsbook suppliers…

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