Gunning for success: CashBet discusses its sponsorship deal with Arsenal

CashBet CEO Mike Reaves lifts the lid on cryptocurrency marketing and the firm’s ground-breaking sponsorship deal with Premier League club Arsenal FC

The cryptocurrency phenomenon, led by hype surrounding bitcoin and its spectacular rise and fall in value in late 2017 and early 2018, brought the digital asset and alternate coins – or altcoins – to full mainstream attention. These days, some 1,400 crytocurrencies exist and are invariably used in tandem with blockchain technology (a decentralised public…

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