Strategy

Go big or go home: How important actually is scale?

Have the rules of the game changed so much that small operators don’t have a hope anymore in the UK market?

A lot has been talked about scale in the online gambling sector recently, but Sky Bet redefined the term during the recent Cheltenham Festival. According to a recent trading update from The Stars Group, Sky Bet gained 170,000 new sign-ups and an additional quarter of a million reactivated customers with over a million actives during…

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