Games Global: Revolutionising jackpot products

Innovation is at the heart of igaming, with continued product development an integral factor that drives the industry forward. Whether it is new game genres, unique mechanics and features or compelling gamification tools, optimising products to elevate the player experience remains a priority for industry leaders.

EGR: How is Games Global diversifying its content to appeal to constantly evolving player preferences?

Andy Booth (AB): Games Global is in the business of producing globally renowned, class-leading slots, and we will continue to champion this ethos. However, failure to evolve can lead to stagnation and, as a result, we consistently analyse player trends worldwide and tailor our subsequent development decisions according to specific consumer preferences. This commitment to delivering player-centric content has prompted Games Global to explore new-age casino genres such as arcade games, while also engineering new and exciting jackpot products like our pioneering Lotsaloot™.

We have witnessed great success with our existing jackpot networks, Mega Moolah!™, WowPot!™ and King Millions™, with these jackpot franchises consistently outperforming competitors’ products and leading the charge in the number of multi-million-euro payouts. Our desire to break new ground and set the industry standard for jackpot content has culminated in the creation of Lotsaloot™, a product crafted to align with unique player preferences.   

EGR: What is distinctive about the Lotsaloot™ network and how does it differ from Games Global’s existing jackpot products?

AB: Lotsaloot™, launching 25 February 2025, has been constructed to elevate engagement with a three-tier jackpot system designed to reward players with more frequent wins than ever before. This fast-hitting structure – which delivers smaller jackpot drops more regularly – is catered to players who value lower volatility gameplay and prioritise a constant flow of rewards as opposed to elongated periods without wins.

Games Global strives to provide something for everyone, and that is exactly what we have achieved with our diverse selection of jackpot networks. Those players who want the biggest industry jackpots can enjoy Mega Moolah!™ and King Millions™ slots – the latter of which recently paid out €10.9m on Gold Blitz™ King Millions™ during a period of content exclusivity with OlyBet – while those searching for a higher likelihood of triggering lower-value jackpots will be better suited to Lotsaloot™ titles.

Games Global is focused on bringing more innovative products to customers in 2025, and Lotsaloot™ reaffirms this dedication to expanding our offering with content that fuses immersive themes and engaging gameplay mechanics with genuine win potential.

EGR: How valuable are effective jackpot products to global operators?

AB: The Games Global team works closely with operators in markets across the globe, and this continued collaboration ensures we are developing products that not only resonate with target audiences but also add real value to our partners’ offerings.

Our jackpot networks are proven to result in a significant increase in player acquisition and retention, with some of the most popular slots in our portfolio integrated into these progressive networks. This allows players to interact with their favourite brands, such as Gold Blitz™, 9 Masks of Fire™, Immortal Romance™ and Thunderstruck™, with the added excitement of jackpot potential.

Where Lotsaloot™ differs from our earlier networks is the smaller size and higher frequency of payouts. Offering this balance of jackpots that are more achievable to win but above the standard game max win can be a significant driver of player engagement and entertainment.

EGR: What new game genres is Games Global developing to cater to a new player demographic?

AB: Games Global understands that players appreciate variety and innovation. As a result, we’re committed to enriching our existing offering by experimenting and developing products within new genres, including crash games, instant bingo, video poker, table games, arcade and instant win content.

Our diverse portfolio is tailored to satisfy different preferences and gameplay styles across a broad array of markets, ensuring regional operators receive maximum value from the Games Global brand. By continuously exploring new product lines, we ensure our content remains fresh, dynamic and engaging for a diverse global audience.

EGR: What can players look forward to from Games Global in 2025?

AB: As well as the groundbreaking Lotsaloot™ product, set for imminent global release, our development team will continue to experiment with modern game genres and new promotional tools. This unwavering perseverance to expand, diversify and refine our offering ensures we are primed to enhance our global footprint and continue to provide our operators with market-leading igaming games and products.

EGR: Why is it important for Games Global to remain at the forefront of industry innovation? 

AB: Innovation is the lifeblood of growth, and for Games Global it is about more than staying competitive – it is about shaping the future of igaming. By pioneering new jackpot products and arcade content, we can help our operators attract a broad player base, breathe new life into classic games and open untapped opportunities. This commitment not only fuels our success but also drives the entire industry forward, ensuring it evolves with the times rather than standing still.

About Games Global

Games Global is a leading developer, distributor and marketer of innovative online, casino-style gaming content. With a proprietary catalogue comprising of more than 1,300 games, a record-breaking progressive jackpot network, 40 in-house and partnered studios and a distribution channel servicing some 600 global gaming branded websites, Games Global delivers force and direction to online gaming, bringing together what it considers to be the industry’s biggest and brightest stars

Andy Booth took the helm of the product space as chief product officer (CPO) at Games Global in 2021, with the vision of delivering exceptional content and products to customers around the globe. He is a prominent igaming leader and has consistently raised the benchmark with his innovative spirit, data-driven approach and strong strategic direction