Game plan: Why operators are increasingly looking to craft in-house casino titles

In a heavily congested arena like online casino, operators look to exploit every angle when it comes to differentiation and reeling in new users. One ever-popular strategy is to produce proprietary games, but is this bold move really that straightforward?

It will be 10 years in November since Paddy Power made the industry sit up and take notice by snapping up a small, two-year-old casino games developer, CT Networks, otherwise known as Cayetano, for an undisclosed sum. Headquartered in the Isle of Man and with its software developers and graphic designers based 1,500 miles away…

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