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Game plan: Per Widerström lays out his strategy to reinvigorate evoke

Rebranded from 888 Holdings to evoke, the new corporate identity is more than just a different logo and colour scheme; it forms part of a wide-ranging mission to reset the business and put it on a path to sustainable and profitable growth. The man at the top orchestrating the turnaround seems to be relishing this challenge

888 Insight Mr Green William Hill